here are some examples of our work:
Imalac
This first-of-its-kind, hands-free breast massage system provides mothers with a productive and efficient way to give their babies more nutritious milk. Their mission is to develop trusted lactation solutions for mothers and their babies
LMA restructured Imalac’s narrative to cohesively communicate who they were, their inception, their product, and the need for said product. Also, a strong, integra4ve digital marketing strategy was developed to solidify thought leadership and increase sales. We restructured the website and produced social media ads to garner more visibility. In addition, a brand photoshoot was executed to visually represent the revised narra4ve.
The Center for Jewish Life
Beth David is Miami’s oldest Jewish congregation. It is working on a $50M capital campaign to create a state-of-the-art facility for prayer, educa4on and events to better serve the community. The project, dubbed The Center for Jewish Life, is set to begin construction in 2022.
After creating a visual identity for the campaign, LMA developed and is currently implementing a comprehensive branding/marketing, social media, and leadership positioning strategy to complement their fundraising efforts, primarily focusing on engaging its philanthropic audiences. Within the first six months of engagement, LMA developed a comprehensive brand guideline, a campaign logo and fundraising collateral materials. LMA also updated social media channels and built a new campaign website in preparation for the public phase of the campaign.
Since 1971, CHI has been a beacon of hope, providing comprehensive primary and behavioral healthcare for people of all ages, regardless of their ability to pay. Most recently, they embarked on a $5.5 million fundraising campaign to build the first comprehensive Children’s Crisis Center in southern Miami-Dade County.
An integrated communications and advertising strategy was developed to support the capital campaign’s fundraising efforts. The strategy consisted of a powerful mix of public relations, digital and traditional marketing strategies. In the first four months of engagement, LMA implemented a storytelling ad campaign, developed fundraising collateral materials, and created digital marketing strategies and tactics that increased awareness for the capital campaign. As a result, we increased the traffic to the capital campaign's landing page by increasing users 263% and new users by 429%. At the end of the engagement, CHI had raised 50% of the goal in preparation for their public phase.
We helped GSL develop a comprehensive marketing and communications strategy following a series of intensive strategic planning sessions. This strategy featured a strong, concise company narrative, detailed buyer personas, brand guideline, and leadership positioning strategy. LMA redesigned GSL’s website to comply with SEO best practices, established a strong presence on social media and implemented a media relations campaign to elevate the brand and build momentum. As a result, we’ve generated new, qualified business leads for the company and increased the brand’s following and engagement on social media by 166%.
silkpro usa
Producer of devices featuring laser and light technology whose flagship product, Pink Luminous Breast, uses RED LIGHT technology designed to give women a deeper understanding of their breast health.
To support the deployment of the brand into the market, LMA solidified the company’s narrative through powerful storytelling that appealed to both target audiences: the consumer and the investor. This was further complemented with the development and execution of a leadership positioning strategy for SilkPro USA’s Founder. LMA conducted media training for the Founder, created a comprehensive funding deck for investors, secured media for community events, and provided ongoing consulting services on how to portray the brand to its target audiences. These tactics supported the successful culmination of their initial funding round.