Foundation For Puerto Rico
A non-profit that seeks to unleash Puerto Rico’s potential by activating the island’s civil society and business leaders, mobilizing diaspora communities in mainland United States, and acting as a fiscal agent for the advancement of the island’s visitor economy.
After Hurricane Maria ravaged Puerto Rico, the tourism industry – the largest and most important sector of the island’s economy – was also deeply affected. LMA stepped in to help FPR in a variety of roles. First, we helped them build a stronger networking system to integrate the support of diasporic Puerto Ricans by creating a model for fundraising events in cities with large Puerto Rican presence. Another project focused on strengthening the foundation’s annual giving program, which increased by over 300% in one year in part by adopting sound fundraising strategies that LMA designed specifically for FPR’s efforts. Enhancing different areas of their fundraising infrastructure (corporate donations, annual fund, government grants) allowed FPR to create a culture of philanthropy within the organization. Our team of strategic experts also participated in a board retreat and helped revamp FPR’s board governance which enabled a more streamlined, integrative power dynamic.
Chapman Partnership
Providing housing and comprehensive programs to empower homeless residents. The Partnership manages two centers in South Florida that are fully equipped with medical and dental clinics, family dorms, cafeterias, classrooms, day care, and other resources critical to growth and self-sufficiency.
LMA’s work with Chapman focused on the collective, cumulative nature of the organization’s model as a way to enhance its mission and vision. First, we strategized with the president and CEO through leadership positioning workshops that would help integrate her into the South Florida nonprofit space since she was not originally from the area. LMA also provided fundraising coaching focused on the communications aspect of Chapman. We wanted to make sure their story would be effectively conveyed to the community in order to raise awareness and grow donor networks. By conducting a market study, LMA helped Chapman identify their audience on the local level. This study also included a comprehensive, national assessment of similarly situated organizations and benchmark programs. Our firm led discussions about how to restructure some internal departments and created tasks for HR leaders to improve productivity and intraorganizational cohesion.
Green Shipping Line
A marine transportation provider revolutionizing the industry through its environmentally-friendly freight system expected to create thousands of jobs and reduce carbon emission by 20-50%.
We helped GSL develop a comprehensive marketing and communications strategy following a series of intensive strategic planning sessions. This strategy featured a strong, concise company narrative, detailed buyer personas, brand guideline, and leadership positioning strategy. LMA redesigned GSL’s website to comply with SEO best practices, established a strong presence on social media and implemented a media relations campaign to elevate the brand and build momentum. As a result, we’ve generated new, qualified business leads for the company and increased the brand’s following and engagement on social media by 166%. To the right is one of the promotional videos LMA created for GSL’s social media platforms and website.
The Center for Jewish Life
A $50m capital campaign that will fulfill the social and spiritual needs of Central Miami through its state-of-the-art facility for prayer, education, and events to better serve the community. The Center will house Miami’s oldest synagogue, Beth David Congregation. Construction is set to begin in 2022.
After creating a visual identity for the campaign, LMA developed and is currently implementing a comprehensive branding/marketing, social media, and leadership positioning strategy to complement their fundraising efforts, primarily focusing on engaging its philanthropic audiences. Within the first six months of engagement, LMA developed a comprehensive brand guideline, a campaign logo and fundraising collateral materials. LMA also updated social media channels and built a new campaign website in preparation for the public phase of the campaign.
Imalac
This first-of-its-kind, hands-free breast massage system provides mothers with a productive and efficient way to give their babies more nutritious milk. Their mission is to develop trusted lactation solutions for mothers and their babies.
LMA restructured Imalac’s narrative to cohesively communicate who they were, their inception, their product, and the need for said product. Also, a strong, integrative digital marketing strategy was developed to solidify thought leadership and increase sales. We restructured the website and produced social media ads to garner more visibility. In addition, a brand photoshoot was executed to visually represent the revised narrative.
Silkpro USA
Producer of devices featuring laser and light technology whose flagship product, Pink Luminous Breast, uses RED LIGHT technology designed to give women a deeper understanding of their breast health.
To support the deployment of the brand into the market, LMA solidified the company’s narrative through powerful storytelling that appealed to both target audiences: the consumer and the investor. This was further complemented with the development and execution of a leadership positioning strategy for SilkPro USA’s Founder. LMA conducted media training for the Founder, created a comprehensive funding deck for investors, secured media for community events, and provided ongoing consulting services on how to portray the brand to its target audiences. These tactics supported the successful culmination of their initial funding round.
Community Health of South Florida, Inc. (CHI)
Since 1971, CHI has been a beacon of hope, providing comprehensive primary and behavioral healthcare for people of all ages, regardless of their ability to pay. Most recently, they embarked on a $5.5 million fundraising campaign to build the first comprehensive Children’s Crisis Center in southern Miami-Dade County.
An integrated communications and advertising strategy was developed to support the capital campaign’s fundraising efforts. The strategy consisted of a powerful mix of public relations and digital and traditional marketing strategies. In the first four months of engagement, LMA implemented a storytelling ad campaign, developed fundraising materials, and created digital marketing tactics that raised awareness for the capital campaign. As a result, we increased the traffic to the capital campaign's landing page by nearly 300%. At the end of the engagement, CHI had raised 50% of the goal in preparation for their public phase.