Need help communicating your message and reaching the correct audience?
At LMA, we have an expert team of marketing and communications professionals ready to build an integrative marketing strategy that will reach your target audience. Our strategies will help you communicate your story effectively to garner maximum brand awareness, thought leadership, lead generation and proven ROI. Our boutique communications and marketing services include strategy and implementation of both comprehensive marketing strategies and tactical campaigns, through carefully curated public relations efforts, leadership positioning strategies, and digital marketing.
What do you need help with?
Communications &
Public Relations
• Comprehensive assessment of current communications plan to identify strengths and opportunities
• Traditional PR and media outreach services to amplify your brand including pitch and press kit development, press release distribution, media training and expert profiling
• Editorial outreach using a tailored, well-researched approach designed to secure earned print and broadcast media through relevant story pitches and desk side appointments
• Trackable, measurable results reported to you on a monthly basis, alongside the optimization of all tactics based on report findings
Marketing &
Branding
• Comprehensive assessment of current (online, website, SEO, social media) and traditional marketing presence
• An integrated marketing strategy outlining the organization’s & marketing goals, as well provide an X-Ray (needs and challenges) of all target audiences
• Trackable, measurable results reported to you on a monthly basis, alongside the optimization of all tactics based on report findings
• Media outreach, public image safeguarding, and buzz generation
• Strong brand identity development to increase customer recognition and enhance credibility
CASE STUDY #1
Green Shipping Line
About the client
A marine transportation provider revolutionizing the industry through its environmentally-friendly freight system expected to create thousands of jobs and reduce carbon emission by 20-50%.
How LMA helped
We helped GSL develop a comprehensive marketing and communications strategy following a series of intensive strategic planning sessions. This strategy featured a strong, concise company narrative, detailed buyer personas, brand guideline, and leadership positioning strategy. LMA redesigned GSL’s website to comply with SEO best practices, established a strong presence on social media and implemented a media relations campaign to elevate the brand and build momentum. As a result, we’ve generated new, qualified business leads for the company and increased the brand’s following and engagement on social media by 166%. To the right is one of the promotional videos LMA created for GSL’s social media platforms and website.
Case Study #2
Community health of South Florida, INc.
About the client
Since 1971, CHI has been a beacon of hope, providing comprehensive primary and behavioral healthcare for people of all ages, regardless of their ability to pay. Most recently, they embarked on a $5.5 million fundraising campaign to build the first comprehensive Children’s Crisis Center in southern Miami-Dade County.
How LMA helped
An integrated communications and advertising strategy was developed to support the capital campaign’s fundraising efforts. The strategy consisted of a powerful mix of public relations and digital and traditional marketing strategies. In the first four months of engagement, LMA implemented a storytelling ad campaign, developed fundraising materials, and created digital marketing tactics that raised awareness for the capital campaign. As a result, we increased the traffic to the capital campaign's landing page by nearly 300%. At the end of the engagement, CHI had raised 50% of the goal in preparation for their public phase.